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| General Motors Corp. |
Volt is a unique vehicle and most likely it will get criticized when it's launched. In order for this new innovation to be successful, regardless of all its flattering gadgets, GM is allowing real people rather than experts test drive the Volt. Fifteen people were handpicked to test drive the Volt and provide feedback and recommendation to the company. Those people were handpicked based on their location and and knowledge about cars.
According to the Wall Street Journal, Tony DiSalle, Chevrolet Volt marketing director said: “We are eager to learn as much as we can from potential customers about their experience with the Volt.” A common person's perspective about a product could be different for one whose engineering and considering all the safety precautions. Therefore, the participants will provide assistance in things like comfort zones, performance, and convenience.
I saw a Chevy Volt today. It looks like a pretty cool car. I think if they built it right GM has just had a game changer. I think it was pretty smart on GM's part to let real people test drive the Volt. What better advertisement can a company receive. Real people will give their honest opinions and they will tell everyone they if the car is good or bad.
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